Maximizing conversions on your website isn't about having a pretty background or fancy logo animations. The first step in creating an impressive CVC website is to understand that the goal of your website is to get as many visitors as possible to become leads (without being too aggressive about it) . How do you find this delicate balance? We will come back to this, but first: You should have different types of marketing messages and designs for different stages of the sales funnel .
When a potential customer interacts with your website, don't make it difficult for them to find what they need to email list make a decision because if they have to put in the effort, they won't. We the people are spoiled like this, especially when it comes to a competitive market with little differentiation between vendors – like HVAC services. So that's exactly what you should be doing - spoon feeding. lead conversion funnel Business websites are designed to be informative, compatible with search engine indexes, and representative of your business and its various departments as a whole.
Landing pages, on the other hand, are designed for one main purpose: to get “visitors” down the sales funnel – contacting you to request a quote or to schedule an appointment. Why do you need both (or more) "So I need to turn my business website into a landing page to attract more customers?" The answer is yes and no. You should actually have both. Your potential customers discover your website at different stages of their conversion journey. Each time they do, you need to provide them with the right information to guide them through the funnel and towards a deal.