Calculating ROI for SEO is one of the biggest Banner Design challenges that most SEO professionals face. SEO professionals benefit from keyword volume data that provides insight into what people are interested in (data that other channels may not have). But being able to figure out what the lift would be if you made changes for SEO can be a bit of a conundrum. In this article, I'll tell you how I perfected the art of estimating lift for SEO. Note: I will be using Banner Design my own WordPress site which I developed to help visitors and residents of the island I live on. This is a site I use to test SEO ideas and good use of the examples in this article. How to Calculate SEO ROI from the Keywords You're Targeting The foundation of most SEO work begins with keyword analysis. Google and most SEO tools provide data on how often users search for specific terms.
This data is most often used for paid search Banner Design to estimate ad performance, but SEO professionals will tend to use this data to help them identify opportunities. 1. Perform Keyword Analysis Gather your keyword estimates from your keyword analysis. You can use Google's Keyword Planner if you have a Google Ads account, or there are many free or paid tools that use the same data you find in Keyword Planner. Basically, all you need are Banner Design the words you want to target with their estimated search volume data. Your data should look like this: Keyword Planner Keywords and Volume 2. Download all your keyword data When you know which terms you are going to target for a project, the next step is to calculate the difference between your current performance and your estimated impact. Advertising Continue reading below Let's say Banner Design I want to do a project to target terms containing "Vashon" terms (which the site already ranks for) or "things to do" for the island, and maybe try to do some additional research on the islands and places to visit.
Seattle (since this island is only a ferry ride from West Seattle). I want to compare this list of terms and estimated volume with what we currently rank for. Ideally, Banner Design I want to see the current impressions, clicks, click-through rate (CTR), and average position as shown in Google Search Console. The trick is to get 12 months of data for all keywords to get that SEO ROI. Unfortunately, Google limits keyword and page data to less than 1000. How to calculate ROI for SEO when targeting a set of keywords A workaround is to use a tool that can access all of your keywords and allow you to download that data. Advertising Continue reading below SEMrush, BrightEdge, Conductor, and other tools that require payment will provide you with this data. However, Banner Design if you are on a budget or just want to upload your keywords, you can use a Keylime Toolbox free trial. I highly recommend using Keylime Toolbox to store your keyword data, and some of their premium features are very useful. For this exercise, I will explain how to create a free account and collect your data. Start by selecting the “Free Trial” link in the top navigation bar