To rank better on its serps. It doesn't stick to the search engine's list of do's and don'ts and resorts to spammy or paid link building methods, keyword stuffing, showing different content to robots/robots and humans (called cloaking), etc. To go forward. It goes without saying that black-hat seo can cause your site to get blacklisted or drop in ranking, so it's best to avoid it. Moreover, these high-risk seo techniques only give you short-lived results. Here in this video, matt cutts explained how a website can compete using white hat techniques rather than black hat techniques. 3. Grey-hat seo gray seo tactics are often used by seo agencies due to the pressure to get quick results from a client and fall between white and black seo in terms of approach. Although google's.
Webmaster guidelines do not explicitly say that such methods are prohibited, they are still frowned upon and can lead to unwanted search results. Examples of this type of seo include sensational but poor clickbait content with no value to the user, excessive and suspicious link exchanges between sites, paid reviews, etc. Again, it's best to stay away from these underhanded seo tactics. 4. Negative seo of the different types of seo, this is by employee email list far the most hateful and unethical. Negative seo is done for the purpose of making your competitors' search rankings suffer so that you yourself can take their place or benefit from them. Negative seo methods include hacking into someone's site and creating a suspiciously high number of low quality links to it, posting negative comments or reviews about them in various online forums , etc needless to say, negative seo can even.
Lead to legal hardship if the one doing it is caught. Watch this video to learn more about negative seo. 5. On-page seo all the steps you take to improve your web page ranking on search engines fall under this framework. On-page seo includes creating high-quality content with the sole purpose of being useful to your website visitors, adding meta tags to help google bots better understand your content, using markup html to highlight headers and other content elements and ensure there are no broken links or duplicate content/pages. Clean up the url structure and have an orderly naming system for various similar pages within the same category, choose not too large images when writing descriptive filenames, etc. Are just a few other on-page seo techniques. If you want to know more.