Before we start with the types of seo, let's first understand what is seo? Seo stands for search engine optimization and it is the process of increasing the number of visitors to your site by ranking higher on google's serps for relevant search keywords or phrases within your domain. Read more about what is seo to get more information. In this article, we'll explain 7 different types of seo and why they're important in planning your organic search strategy to rank higher in organic search listings among your competitors. Types of seo in digital marketing explained type brief description white hat seo refers to all optimization techniques that follow google's search engine guidelines. Black hat seo it is the exact opposite of white seo in that it finds and takes advantage of flaws or weaknesses in google's search algorithm to rank better on its serps. Gray
Hat se it is often used by seo agencies due to the pressure to get quick results from a client and falls between white and black seo in terms of approach. Negative seothis is done in order to make your competitors' search rankings suffer so that you yourself can take their place or benefit from it. On-page seo any steps you take to improve your webpage's ranking on search engine results pages (serps) fall under on-page seo. Off-page seoit refers to everything you do outside of your site to do better and rank higher in google's serps. Technical seo employee email list this is largely to help google's crawlers successfully crawl, interpret, and index all of your site's pages for future use. Read also anchor text: types and its best practices what is a no follow link? 1. White hat seo white-hat seo refers to all optimization techniques that adhere to google's search engine guidelines. While it takes patience to see results, they are long-lasting and create real goodwill around your brand.
Also, there is no risk of your site being banned or knocked down in search results if there is a new algorithm change. All in all, white seo is low risk and highly profitable if you do it right. Examples of white hat seo techniques include creating useful and relevant content after doing thorough keyword research, getting links from high authority sites based on the merit of your content on the page, etc2. Black hat seo black-hat seo is the exact opposite of white-hat seo in that it finds and takes advantage of any loopholes or weaknesses in google's search algorithm.