However, it can't be set to be 100% charged, but needs to be a balance between "satisfying free users minimally" and "satisfying paying users well". Usually, we will take a comprehensive look at "template usage + revenue + design quality + template type + copyright content", and after making multiple adjustments, take the most special database reasonable value from it before finalizing it. In addition, we will add a review link in the template production process to solve the problem of payment-free setup in the process. 3. Single purchase price adjustment As shown in the red box in the figure below.
There is a payment link in the process of downloading works: At the moment when traffic is scarce, how to increase revenue? The original price of the template design fee, font single commercial use, and single commercial use of pictures in the red box in the picture are 1~2 yuan. Later, I adjusted it to 5~10 yuan, which resulted in a significant special database increase in revenue. On the surface, it is price adjustment, but in fact, it analyzes the user psychology of each link according to the user's usage path. In this link, the psychology of users is price comparison. Users will compare the "single purchase price" and the "member price" which is more cost-effective.
If the single purchase price is 1~2 yuan, the three charging items total about 5 yuan, and the minimum membership price is 28 yuan (one month of use), then users will be more inclined to use "single purchase" If the single purchase price is 5~10 yuan, the total of the three charging items is about 25 yuan, and the minimum special database membership price is 28 yuan (the usage time is 1 month), then the user will be more inclined to buy "membership" When users adopt "single purchase", they only pay about 5 yuan. Even with a large number of orders, the final total revenue is still very low because the unit price is too low. When the price is adjusted to 5~10 yuan, some users will switch to purchasing membership.